The Power of Discovering and Building your Personal Brand

What is Personal Branding?

In the August 1st, 1997 issue of Fast Company Magazine, Tom Peters wrote an article entitled “The Brand Called You,” the article explored the evolution of career development, and exposed a new mindset for career growth in the 21st century – instead of relying on a company for career guidance and development, it’s up to you to take ownership of the brand called YOU.  Personal branding calls for everyone to see themselves as a product in the marketplace of work.  You become associated with what sets you apart from others and the added value you bring to a job, business, or situation.  Back then not everyone bought into it.  Now personal branding has become a very valuable strategy to your career advancement success.

  • Who Are You?
  • What Do You Offer?
  • How Are You Different?

Discover, Create, Communicate, and Maintain Your Brand!  Start your Personal Branding conversation with one of our coaches,

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.